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PDF] Applying Keller's Brand Equity Model in a B2B Context: Limitations and an Empirical Test | Semantic Scholar
Keller's Brand Equity Model - Building a Powerful Brand
Brand Equity Models: A Survey” – Jonathan Knowles
What Is Customer-Based Brand Equity? Breaking Down the Brand Equity Pyramid - Chattermill
Brand Equity Models Explained: Keller vs. Aaker
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition: Keller, Kevin Lane, Swaminathan, Vanitha: 9781292314969: Amazon.com: Books
Brand equity
Brand equity: measuring, building & maintaining | SurveyMonkey
Brand Equity: How to Measure the Strength and Effectiveness of Your Brand : Persona Design
Strategic Brand Management : Building, Measuring, and Managing Brand Equity by Vanitha Swaminathan and Kevin Keller (2019, Hardcover) for sale online | eBay
MEASURING OUTCOMES OF BRAND EQUITY: CAPURING MARKET PERFORMANCE