![Southend become latest side to join Paddy Power 'Save our Shirt' campaign after Huddersfield stunt as they unveil sponsor-free new kit – The Sun | The Sun Southend become latest side to join Paddy Power 'Save our Shirt' campaign after Huddersfield stunt as they unveil sponsor-free new kit – The Sun | The Sun](https://www.thesun.co.uk/wp-content/uploads/2019/07/image003-1.png?strip=all&quality=100&w=962&h=653&crop=1)
Southend become latest side to join Paddy Power 'Save our Shirt' campaign after Huddersfield stunt as they unveil sponsor-free new kit – The Sun | The Sun
![Paddy Power's Save Our Shirt campaign offers positive message but struggles to balance risk and reward | SportBusiness Paddy Power's Save Our Shirt campaign offers positive message but struggles to balance risk and reward | SportBusiness](https://uploads-sportbusiness.imgix.net/uploads/2019/09/GettyImages-1166228990.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=2160&h=1440)
Paddy Power's Save Our Shirt campaign offers positive message but struggles to balance risk and reward | SportBusiness
![Southend follow Huddersfield in becoming fourth club to join Paddy Power's Save Our Shirt campaign | Daily Mail Online Southend follow Huddersfield in becoming fourth club to join Paddy Power's Save Our Shirt campaign | Daily Mail Online](https://i.dailymail.co.uk/1s/2019/07/23/23/16414556-0-image-a-158_1563920125319.jpg)
Southend follow Huddersfield in becoming fourth club to join Paddy Power's Save Our Shirt campaign | Daily Mail Online
![Paddy Power on Twitter: "As part of our #SaveOurShirt campaign we've now got a fancy new Snapchat lens that allows you to save your own shirt! You can access the lens by Paddy Power on Twitter: "As part of our #SaveOurShirt campaign we've now got a fancy new Snapchat lens that allows you to save your own shirt! You can access the lens by](https://pbs.twimg.com/media/EBC0WmeX4AAlcai.jpg)